Research field and subject identification
Comprehensive literature collection and critical review
Research gap identification and justification
Topic/title formulation aligned with the research domain
Research question and objective setting (qualitative + quantitative strands)
Hypothesis development (for the quantitative strand, if applicable)
Conceptual / theoretical framework development
Creswell mixed-method design selection — convergent, explanatory sequential, exploratory sequential, or embedded
Item development for both survey and interview / focus group instruments
Separate sampling strategies for each strand — probability sampling for the quantitative strand and purposive sampling for the qualitative strand
Data collection — survey + interview / focus group instruments
Quantitative analysis using SPSS / SmartPLS / AMOS / R / Stata
Qualitative analysis using NVivo / MAXQDA / ATLAS.ti or manual coding
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